DTT will allow Televes to increase its trade in Romania
Santiago de Compostela, 26th November 2009. Romania is soon to further develop digital terrestrial television (DTT), which will create an important opportunity for Televes to increase its volume of trade there. Televes’ international commercial director, Ramón Bermúdez de Castro, suggested as much during the speech he gave at a round table meeting as part of the symposium titled Romania, a trade opportunity for Galician companies, which took place this morning in Santiago de Compostela (Spain).
As Televes’ international commercial director explained, the company has been established in Romania ever since the fall of the Iron Curtain and, to date, has centred its activity on the sale of equipment to capture and distribute television signals via satellite and cable. Bermúdez de Castro explained that cable TV has seen a boom in recent years, but underlined that the imminent development of DTT will constitute an opportunity that Televes is prepared to take advantage of in order to improve its position in the Romanian market, the second most important in eastern Europe with respect to volume. “DTT will also offer new opportunities for the Galician audiovisual sector”, he pointed out.
Televes’ international commercial director also underlined the importance of eastern European countries in the company’s international expansion strategy. With respect to Romania specifically, he pointed out that, although investment conditions have improved considerably since the 1990s, some problems still persist, the scant development of commercial distribution networks or bureaucracy, to name but two.
Within the frame of the Romania, a trade opportunity for Galician companies symposium, Bermúdez de Castro shared a round table meeting with Casto Varela Gesto, director of Promotion and Innovation of the Galician Institute for Economic Promotion (IGAPE); José Luis González, director of the Galician Confederation of Entrepreneurs’ International Tenders Service; José Manuel Orois, managing director of the Vigo Chamber of Commerce, Industry and Shipping; Daniel Lainz, The Cortizo Group’s Marketing Director; and Javier Piñeiro Lamas, director of Terramara. The main act of the symposium, organised by El Correo Gallego Group, was a conference given by Mugur Isarescu, governor of the National Bank of Romania.
A company with an extensive international presence.
One of Televes’s defining characteristics is its international profile. It is a leading company in the development and manufacture of equipment to capture, measure and distribute radio and television signals. The company, whose head offices are in Santiago de Compostela, is established commercially in more than 80 countries throughout the five continents and aims to increase its export capacity in its overall volume of trade.