HDTV Tour comes to an end after visiting 150 cities in six countries in Europe
The Televes mobile unit has taken the keys to high-definition television to professionals in Italy, France, the United Kingdom, Ireland, Portugal and Spain during an 18-month-long 50,000 km tour.
Over 4,000 installers, distributors and university and other telecommunications students took part in this successful project, during which Televes has confirmed its position as international leader in the development and manufacturing of equipment for radio and television signal reception and distribution.
Santiago de Compostela, 22nd November 2010. After travelling 50,000 km over 18 months through six different countries in Europe, the Televes HDTV Tour has come to an end and the mobile unit is now back at company HQ in Santiago de Compostela.
An original project in the sector thus comes to an end, crowned by a resounding success: more than 4,000 visitors in 150 cities in which the mobile classroom has stopped to present the key technologies of digital terrestrial television (DTT) and high definition television (HDTV).
The tour kicked off in Ourense (Spain) on 28 April 2009, the beginning of a journey that has taken the HDTV Tour mobile classroom through six countries: Spain, Portugal, France, the United Kingdom, Ireland and Italy. Everywhere it stopped it was received with great interest by professional installers and distributors. Particularly successful was the experience with future installers, thanks to the demonstrations carried out at universities and vocational training centres.
Presentations and demonstrations carried out on the HDTV Tour have focused on capturing the HDTV signal, the measurement of its different parameters and processing it so that it reaches the screen in perfect condition, really making the most of the exceptional picture and sound quality provided by this technology. The demonstrations were carried out with equipment designed and sold by Televes, such as the DAT HD BOSS antenna, the H45 field meter and the T05 headends.
The HDTV Tour has also been present in benchmark forums for the sector, such as the Fenitel Congress (National Telecommunications Federation of Installers in Spain), held in Valencia in June 2009 and the 2010 ANGA Cable international trade fair (Cologne). It took part in the first high-definition broadcast testing carried out by Televisión Española at its Castilla y León territorial centre, and helped out at training activities organised by Televes, such as the symposium on the new sectorial regulation held in Madrid last October. All this was followed in real time through the HDTV Tour web site.
The success of the initiative was made possible by the co-ordination of the Televes Marketing and Communication and Sales structures, together with the corporate subsidiaries in France, the United Kingdom and Italy. The collaboration of the distribution companies was also fundamental.
As a balance of the HDTV Tour, Sergio Martín, Televes Communications Manager, pointed out: “When we launched this innovative project, we quite honestly did not expect the tremendous reception it was given. Not only in Spain but in the other five European countries the tour travelled to. Success has been so overwhelming that we decided to launch a second tour, with a new mobile unit, the Televes Passion for Quality tour, designed to increase brand awareness in key European markets. As for the mobile classroom hitherto used on the HDTV Tour, we plan to renovate its equipment and use it to provide support for the training activities that will take place to help professional installers to get ready for the new ICT regulations in Spain”.
Leadership and commitment to professionals
The success of the HDTV Tour reaffirms Televes’ policy of proximity and support for installers and distributors, while at the same time it ratifies the company’s international leadership and its commitment to the high definition television format in the present and in the future. Televes thereby remains faithful to what have been two of its identity hallmarks throughout its history: active participation in all major international initiatives to advance radio and television technology, and the commitment to making these technologies accessible to all households.