Televes launches Polish subsidiary
Televes Corporation announces the launch of its Polish subsidiary, which will provide the company with enhanced access to the largest domestic market amongst the newcomers to the European Union as well as giving it a strategic platform for expansion in Central and Eastern Europe.
Santiago de Compostela, 25th May 2010. Televes Poland will have its headquarters in the city of Wroclaw, which is one of the nation’s leading business centres and also enjoys a privileged position as a logistical centre at the hub of a network of major national and international transport routes.
Poland offers an attractive domestic market of some 38 million consumers, a strong rate of growth, low unemployment rates and favourable conditions for investment. National expenditure on information and communications technology (ICT) accounts for approximately 1.5% of gross domestic product (GDP), with a market value of over seven billion euros. One-third of household are cable TV subscribers, with satellite TV users now reaching similar figures after a three-year period of sustained growth.
“The Polish market is in many ways similar to the Spanish market and is a point of reference for those countries that joined the EU in 2004 (Hungary, The Czech Republic, Slovakia and the Baltic States), as well as for those nations with which it has historical and cultural links, such as the Ukraine and Belarus”, pointed out Luis Romero Suárez, Managing Director of Televes Poland.
DTT: the challenge ahead
Poland is the last European Union nation to embark on the transition to digital terrestrial television (DTT), a process which is expected to continue until July 2013. Thanks to the major role it played in the now successfully concluded analogue blackout in Spain, and its participation in the same process in other countries, Televes is well equipped to place its experience and technological know-how at the service of the success of DTT in Poland. “An active participation in this process is one of our medium-term goals”, Mr Romero Suárez asserted.
As well as rolling out DTT, Poland also has to invest heavily in its hotel infrastructure to provide sufficient capacity for when it organises the UEFA European Football Championship in 2012. Together, these two factors should provide a major boost to demand and create significant business opportunities in the country.
The short-term goals of Televes’ Polish subsidiary are to set up its own sales and technical service network in order to provide solutions and equipment in the fields of SMATV/CATV, broadcasting and signal measurement, and to expand its product catalogue with the introduction of the latest equipment developed by the company for the head end of digital signal distribution systems in multi-occupied dwellings or premises, amongst others.
Another major element of Televes Poland’s short-term strategy is providing support for installers, giving them the on-going training and technical back-up needed to enable them to offer Televes products and professional tools as the integrated solution required by customers today in particularly demanding markets such as cable operators, hotels, multi-occupied dwellings or unique buildings.
“Our aim its to provide an integrated service giving on-site support to our wide product range, creating growth opportunities for the company and our partners alike. One example of this kind of training and service is that related to the H45, a professional field strength meter that is the gateway to excellence for installers in their day-to-day work, putting them one step ahead of the competition and adding value to the service they provide. Products like this require the appropriate training and swift and effective back-up that we can now deliver through our Polish subsidiary. Our goal, in short, is to provide a fully-integrated service, with the support of our distributors throughout the country, to enable installers to feel at home in a constantly evolving and converging technological environment, and thereby making it possible to meet challenges such as the transition to digital terrestrial and HD TV hand-in hand”, as Televes Poland’s MD explained.
Televes Poland is the latest pillar in the multinational structure of Televes Corporation, which already has subsidiaries in eight other countries: Portugal, France, Germany, the UK, Italy, the US, China and the UAE. The launch of the Polish subsidiary is part of the company’s strategic objective of increasing international sales to over 50% of total turnover in the medium term.
Televes is a leading global company, focused in the design, development and manufacture of systems and products associated with telecommunications services for the home, and specialised in broadcast, reception and measurement of the radio-television signal. The company is headquartered in Santiago de Compostela (Spain), where it was founded in 1958. At present, Televes is the head of a Corporation of technological firms with a commercial presence in over 80 countries. It has 20 industrial and services subsidiaries, nearly 800 employees and more than 200 Industrial Property registers (European Patents, National Patents, Utility Models, etc.). Over its more than 50 years of history, Televes has played a vital role in the decision making processes that have defined the telecommunications sector.
Televes has been a numbered member of the Digital Video Broadcast (DVB) project since 1995, closely collaborating with the goal of developing the standards of the new digital television.